FISH was an upscale restaurant and wine bar located in Marlborough, Massachusetts, that operated from 2015 to 2023. When the owners remodeled the restaurant with an understated and minimalist decor, we designed a new identity that attracted a more sophisticated clientele. The logo became the defining brand mark for the restaurant and was used on signage, menus, uniforms, and gift cards, as well as in printed ads, merchandise, and the website that we designed.
Our comprehensive branding strategy for FISH emphasized elegance and simplicity, resonating with patrons seeking a refined dining experience. By effectively integrating the new visual identity across all touchpoints, we enhanced the restaurant’s visibility and appeal. From the sophisticated logo to the cohesive design elements, every aspect of FISH’s branding contributed to its reputation as a premier dining destination in Marlborough.
