Flying High with Better Branding, Faster Loading and SEO
Anatum Geomobile Solutions, an e-commerce store offering specialized GPS surveying equipment, commercial drones, 3D imaging devices and accessories, wanted custom design and better SEO for their e-commerce store upgrade. They needed to upgrade their Shift4Shop store to showcase their new, modern branding. They wanted to improve their page speed, SEO and product visibility in Google Shopping. A technical and on-page SEO audit informed the redesign of the e-commerce store resulting in faster page load times, better mobile device visibility, better customer retention and visibility in Google Shopping, and higher search results page rank for targeted keywords and products. The addition of interactive sections such as sliding before-and-after product images, parallax scrolling sections, animations and special coding for responsive video sizing improves visitor engagement and retention on mobile phones.